You’re about to present to potential investors and want to ensure your pitch deck is perfect. After all, this is your chance to convince people to put money into your business. But what makes a great pitch deck? How can you ensure that your deck will make the right impression?
Here are a few tips to keep in mind:
1. Keep it concise
A pitch deck is a short presentation to potential investors to present a company or business idea. The deck is usually around 10-20 slides, and the goal is to communicate the key aspects of the business concisely. There are a few reasons why it is essential to keep pitch decks concise.
First, you want to ensure that your audience stays engaged throughout the presentation. If the deck is too long, people will start to get bored and tune out. Second, you want to be able to leave time for questions at the end. And lastly, you don’t want to overwhelm potential investors with too much information.
2. Start with a strong hook
You only have a few seconds to grab people’s attention when you start your pitch presentation, so it’s important to start strong. One way to do this is with a powerful statistic or quote related to your business.
For example, if you’re pitching a new social media platform, you could start by saying something like, “75% of Americans use social media daily.” This immediately gives your audience a sense of the size and scope of your business.
Another option is to start with a personal story. If you’re pitching a new product, you could tell a story about how you came up with the idea and what inspired you to create it. This can help create an emotional connection with your audience and make them more likely to invest in your business.
3. Use clear and concise language
When pitching your business to potential investors, it’s vital to use language everyone can understand. Avoid using industry jargon or acronyms that people might not be familiar with. You also want to ensure that your slides are free of typos and grammatical errors. This will help create a professional image and ensure that your audience takes you seriously.
4. Focus on the problem
A vital component of any excellent presentation deck is the ability to articulate the problem that your business is solving. You need to clearly state what problem exists in the market and how your product or service solves it. Potential investors need to see that there is a real need for your product or service and that it has the potential to be successful.
5. Explain your solution
Once you’ve articulated the problem, you need to explain how your business plans to solve it. This is where you’ll talk about your product or service in more detail. You’ll want to include information about what your product does, how it’s different from other products on the market, and why people will want to use it. It’s also important to show how your solution is viable from a financial perspective. Include information about your business model and how you plan to make money in your pitch deck design.
6. Introduce your team
Investors will want to know who is behind the business and whether or not they have the experience and expertise to make it successful. This is where you’ll introduce your team members and talk about their experiences. You’ll also want to highlight any relevant partnerships or investors. This will help show that you have a strong support network and that people believe in your business.
7. Provide proof
Investors will want to see that your business is already having success. This is where you’ll talk about any traction you’ve gained, such as user numbers, features, or press coverage. If you don’t have any traction yet, you can talk about your marketing and product development plans. Showing you a growth plan will be necessary for convincing investors to invest in your business.
8. Ask for what you want
At the end of your presentation, asking for what you want from investors is essential. This could be a specific amount of money or a percentage equity stake in your company. You’ll also want to specify how you plan to use the funding and the next steps for your business. Asking for a specific amount of money shows that you’ve done your research and have a clear idea of what it will take to grow your business.
9. Prepare for questions
Investors will likely have questions about your business after your presentation. It’s essential to be prepared to answer any questions they might have. It would help if you also had a plan to address any concerns they might have. Answering questions confidently and effectively will help show that you’re knowledgeable about your business and ready to take it to the next level.
10. Practice, practice, practice
Before you give your presentation, it’s essential to practice. This will help you ensure that you’re familiar with the material and that you’re able to deliver it effectively. You can practice by yourself or with someone who can give you feedback. Practicing will also help you be less nervous when giving your presentation.
Pitch to success with these tips!
You can’t afford to take any chances when delivering a pitch that could make or break your business. By following these tips, you can increase your chances of success and make a strong impression on potential investors.